Google Ordering Info & FAQ

Increase your profits by leveraging the marketing and customer conversion capabilities of Google...oh yea, and get your software fees comped!

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Benefits of using DeliverLogic for Google Food Ordering

  • Automated menu syncing
  • Receive all customer data
  • Funds included in standard deposits
  • Integrated settings (Hours/Payments/Dispatch/Support)
  • DeliverLogic covers Chargebacks (must be disputed)
  • Get your software for free

Free Software Details

  • 1 Utilize Deliverlogics platform to enable your restaurants for Google Food Ordering.
  • 2 Only 8% commission of the transaction including your CC transaction cost.
  • 3 The 8% commission that is collected for any of your GFO orders will be applied to your bill for for your software fees. This also includes automated dispatch if you wish to use this feature.

A Financial Example

Software Fees = $0.45/order

    1. Total monthly orders = 1000
    2. Total monthly software fees = $450 
    3. Monthly Google revenue = (100/orders) X ($30/order) = $3,000 (total GFO revenue)
    4. Total savings to monthly bill= $3,000 X 8% (GFO commission)  = $240


      Original software cost = $450
      New software cost = $210

AM_GOrdering__Online Ordering
AM_GOrdering__Online Visibility

Terms

In order to receive a full rebate on your software fees, you must not list any non approved restaurants through another provider.

Per Order Fees are your "base software" fees not including any ancillary service fees. Automated Dispatch is included in your per order fees!

Monetize Takeout

Boost your profits and improve your restaurant relationships by generating takeout orders. Remarket and grow your order volume for both delivery & takeout.

AM_GOrdering__Offer Takeout & Delivery

FAQ

May I add additional fees?

First off, we bring most, if not all of you current fees directly over to Google. 

If you would like to add on a extra fee, that is no problem.

**One thing to consider is, the higher the fees are on Google, the less likely the customer will use the Google button to order.  Also, the customer may call the restaurant and complain and then the restaurant may want you to take the listing down.

Remember, you receive all of the customer data. That means you are actually acquiring new customers. Due to this fact, we would suggest not increasing fees too high, or possibly providing a discount to acquire more customers!

  • Your delivery fees will be as accurate and close to your normal delivery fees as possible.  Your drivers will still be paid however they normally are whether that be flat commission or percentage commission from del fee + tip.
  • Your Additional Charges as set up in Locations > Additional Charges or Restaurant Profile Additional Charges WILL NOT apply to GFO orders.
  • Your Menu Markups WILL apply to GFO orders.
Do I have to offer Takeout & Delivery?

No, you may enable either options or both.

We due however suggest starting out with takeout orders for a week. The takeout to delivery ratio is around 1/1. 

That being said, if you receive 10 takeout orders on a Monday night, you should expect 10 extra delivery orders the following Monday and can plan accordingly.

 

What happens if I have "pay on pickup" orders?

Pay on pick up is fine for delivery but our system will automatically reject this placement type for takeout.

How long does it take to get paid out?

All transactions are processed just like someone is checking out on your very own website or app.

All sales captured will be deposited along with your normal merchant account deposits.

What do you suggest for takeout?

Takeout is a big game changer for many clients. 

We suggest setting your takeout commission fees the same as delivery or whatever your agreements are with restaurants.

Most restaurant owners don't really care who is picking up the order.

 

How does communication work?

We send out text message communications that work in both takeout & delivery scenarios to ensure a smooth transition between customer/driver & the merchant.

Below are the specific texts that will be sent:


Takeout order New/Confirmed

Currently Placing Your order at {resto_name}

We will send you a text shortly with pickup time & instructions.

If you need any help with your order please use this info
Order #: (order number)

Chat: {chat_url}

Call: {Location Phone #}


Takeout order Placed

Pickup Instructions updated!

Mention {FNAME} {LNAME} upon arrival.

Mention your Order # {Order number}

Mention {rds_name} when arriving at restaurant.

Pick Up Time: {pickup_quoted_time}

Pickup Location: {Restaurant Address}

Restaurant phone number: {Restaurant Ph #}

Thank you & Enjoy!


Delivery order New/Confirmed

We have received your Delivery order for {resto_name}

If you need any help with your order please use this info

Order #: {Order number}

Track your order: {tracking_url}

Chat: {chat_url}

Call: {Location Phone #}


Delivery order Placed

Your order has been received by {resto_name}

Your expected delivery will be at {due_time}

Thank you & Enjoy!

Should I notify my restaurant partners, how do I notify them and explain what Google Food Ordering is?

We suggest sending a simple email to all your restaurant partners to give them a heads up about the GFO activation. Here is a template email, feel free to use this:

“Hello {restaurant partner} we have some AMAZING news.  We have been invited to join an online ordering campaign backed by GOOGLE!  

We are now a direct partner with GOOGLE which will drive business to all our partners.  These orders should start to come over the next few weeks and since you are already a partner we are covering all costs associated.

Nothing changes on your side, we still send all orders the same way and pay you the same way we do now.  The main difference is MORE ORDERS.  Please contact me if you have any questions.  Looking forward to growing sales together.”

Adding Restaurants & Menu Syncing
  • There are many rules in place as to what makes a restaurant eligible for listing on GFO.
  • If you have restaurants that are missing from the listings one full week after delivery launch, please reach out with a LIST of restaurants that are missing, organized by location or city, and we will do a full audit.
  • It is IMPERATIVE that no NON-Partnered restaurants get listed on GFO. 

As you add new restaurants to your platform, the system will automatically add those to GFO as well. The system syncs multiple times a day for any new partner restaurants that match the minimum criteria for GFO. 

How does zoning work?

Regarding geographical zoning, you may see a few delivery orders on your dispatch screen that may be outside of your normal delivery territory.  It shouldn’t be far outside of your zone, however, if you have orders landing far outside of the normal zone, please let us know.

How does customer support work?
  • Customer Support Number = Your LOCATIONAL phone number will be provided to GFO customers to call for support issues.
  • Customer Support Chat Link = You can provide a customer support chat link, if you would like GFO customers to be able to chat in for support.
  • You should do your best to provide above and beyond support for these GFO orders to help maintain the best relationship with Google, your restaurant partners and the consumer.
What restaurants qualify to be listed?

Our system will identify most key pieces of data to distinguish if the restaurant is valid to be listed.

The restaurant does not need to necessarily be considered "partnered" but you must have a relationship with a restaurant in some way. 

As long as the restaurant is familiar with your service and you have a relationship with the restaurant, then this restaurant could be valid.

If you believe that a restaurant should be valid and is not, please formulate a list of possible partners and reach out to us in a ticket.

How do I pay my restaurants out?

There is ZERO change to how you currently pay your restaurants out. 

Orders captured on Google are identical to orders captured through your current website or app.

Everything is business as normal. 

Think of it as Google displaying your website on Google to capture orders.

Our integration with Google is so integrated that it's as if the customer is ordering from your own website and apps.

The only difference is in the customer communication texts that are sent out. Please look above in the FAQ for "How does communication work?" for more information.

 

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